Are you at the right place ?

Are you at the right place ?

MARCH, 2023

Alcohol-free organic sparkling wines French Bloom comes to the famous festival Indio with The New Bar

From April 14 to 23, 2023, the Coachella festival will once again welcome thousands of people to the California desert. This 2023 edition promises once again unforgettable performances with one of the best music lineups in the world. Bad Bunny, Black Pink, Rosalía, Frank Ocean, Björk, Gorillaz and many other international artists will be present to ensure the show. This year, Coachella is planning to make its mark with a new feature: The New Bar, the first ever official non-alcoholic partner. This new kind of bar has selected the best of No/Lo, including French Bloom, as the non-alcoholic sparkling wine.

We are thrilled that French Bloom will join The New Bar at Coachella this year! This means our Le Blanc and Le Rosé wines will be offered within the festival’s first-ever nonalcoholic partnership. French Bloom aims to revolutionize cultural gatherings and show that celebration can be both inclusive and limitless. It makes total sense for us to be on the bar at this globally-recognized festival which brings together hundreds-of-thousands of people to make connections and build community.” - Maggie Frerejean-Taittinger

French Bloom's collection of alcohol-free sparkling wines is selected by The New Bar for Coachella

Founded in 2022 in California, The New Bar was born out of a desire to create a space for anyone who wanted to drink less without stopping to have fun. The founders of this bar understood that by focusing on fun, it was easier to put alcohol aside. The New Bar features the best non-alcoholic drinks on the market so you can enjoy yourself without moderation.

Three months after its arrival in the USA, French Bloom has seduced the experts at The New Bar with its unique taste and excellent know-how. In their partnership with Coachella, The New Bar has chosen French Bloom organic, non-alcoholic sparkling wines to be served at one of the world's most famous music and arts festivals. Both weekends, French Bloom Blanc and Rosé will be sold at The New Bar, found at Indio Central Market in General Admission and in the VIP sections. Whether by the flute or bottle, music lovers will be able to toast to this incredible event without moderation. For those who would like an even more unique experience, French Bloom Blanc will be the base of a non-alcoholic Spritz cocktail.

Coachella offers an even more inclusive experience to all festival goers with The New Bar's nonalcoholic bar

As it does every year, the best in music of all styles will be on tap for the 2023 edition of Coachella. Pop, rock, hip-hop, electro... this festival brings together all musical genres in one place to speak to everyone. If the music is much highlighted during these two weekend in April, Coachella also aims to highlight the richness of the differences and singularity of everyone in an inspiring environment. Several spaces have been dedicated to the PANDC, LGBTQ+ and disabled communities as well as a program dedicated to mental health. Coachella's desire is to create a community within the festival that celebrates and empowers everyone.  

Through this new alcohol-free bar initiative, the California festival is taking another step towards inclusivity and considering the specificities so that everyone can fully enjoy this unique experience.

"As the community of nondrinkers grows year by year, particularly with GenZ, we are excited to keep the celebration flowing with this lineup of incredible artists and performers with our premium, organic French sparkling wines."

Constance Jablonski, co-founder of French Bloom