FRENCH BLOOM IS BACK IN INDIO WITH THE NEW BAR FOR A SECOND YEAR
As the desert sun sets the stage for one of the world's most iconic music festivals, anticipation is in the air, along with the promise of unforgettable performances and vibrant energy. From April 13th to 21st, the Coachella Valley Music and Arts Festival will once again welcome hundreds of thousands of people to the Californian desert. Celebrated for its stellar lineup, spanning diverse musical genres, and its vibrant, art-filled ambiance, Coachella draws music enthusiasts from around the globe. It's a cultural phenomenon, offering an unparalleled experience that merges live performances, interactive art installations, and community building in a unique desert setting.
This 2024 edition promises once again unforgettable performances with an incredible music line-up. Lana Del Rey, Doja Cat, DJ Snake, J Balvin & others will ensure the two weekends remain truly memorable for everyone!
PARTNERING WITH THE NEW BAR AGAIN THIS YEAR!
Amidst the pulsating beats, summer boho fashion and art installations, French Bloom is thrilled to announce its presence again at The New Bar, the first ever, and consecutive Coachella non-alcoholic partner since 2023. French Bloom will be available throughout the festival grounds, ensuring that all participants can enjoy every moment with a refreshing, alcohol-free drinks. French Bloom’s premium alcohol-free sparkling wine will be at the heart of the action, enhancing the festival experience for all attendees. Whether you're dancing under the stars, lounging in the sun-soaked fields, or catching your favorite artist on stage, French Bloom is at Coachella to elevate every moment with its effervescent charm. This collaboration marks a significant milestone for French Bloom, embracing the growing trend of mindful drinking and inclusivity, providing options for everyone to sip, savor, and celebrate!
ABOUT THE NEW BAR
Founded in 2022 in Venice, California, The New Bar’s spirit-free bottle shop was born out of a mission to help people discover nonalcoholic alternatives and how they can fit into their lifestyles. Created by Brianda Gonzalez, The New Bar understood that by focusing on fun, it was easier to put alcohol aside. The New Bar prides themselves in their now two alcohol-free bottle shops, to curate the very best non-alcoholic drinks on the market.
THE LINE UP
Whether you're fully embracing #Soberchella or just enjoying a refreshing break between sets, swing by The New Bar, the first Coachella non-alcoholic bar, where we'll be celebrating truly together! Festival-goers will have two festive options to choose from: French Bloom Le Blanc, available by the glass, opening with minerality and hints of pear and other white fleshed fruits, showcasing the inimitable signature of the Maison. Or the Fresh Bloom Cocktail, a tantalizing blend of Optimist Fresh, French Bloom Le Blanc, fresh strawberries, and basil, creating a vibrant and flavorful libation that perfectly captures the essence of summer festivities.
TOAST TO TOGETHERNESS
As you immerse yourself in the magic of Coachella, remember to raise a glass of French Bloom to the moments that matter most. Whether you're sharing laughs with friends, discovering new music, or simply basking in the desert heat, let French Bloom be your trusted companion throughout the festival journey. Here's to unforgettable memories, boundless joy, and a Coachella experience unlike any other!
A UNIQUE EVENT
Coachella stands as an iconic annual event in Indio, California, that no one wants to miss! Celebrated for its stellar lineup, spanning diverse musical genres, and its vibrant, art-filled ambiance, Coachella Valley Music and Arts Festival draws music enthusiasts from around the globe. It's a cultural phenomenon, offering an unparalleled experience that merges live performances, interactive art installations, and a unique desert setting. But Coachella isn't just about the music; it's a fashion spectacle in its own right. Attendees showcase a kaleidoscope of styles, from bohemian chic to avant-garde couture, creating a vibrant tapestry of fashion trends. It's a place where creativity knows no bounds, and self-expression reigns supreme. Festival-goers don their most daring and eye-catching ensembles, often featuring flowing fabrics, fringe, floral prints, and eclectic accessories.
WHERE TO FIND US
Find French Bloom during both weekends of Coachella Valley Music and Arts Festival, from April 12th through 14th and 19th to 21th at The New Bar in the Indio Central Market and the VIP area. Stop by The New Bar and toast with us to an unforgettable musical event of a lifetime!
Get ready to kick off Coachella, while dancing like nobody's watching, and making memories that will last a lifetime. Coachella only comes around once a year, so seize the moment and celebrate truly together with French Bloom’s alcohol-free Sparkling Cuvées!